- Data- mine is the practice of examining large databases in order to generate new information.
- Target assigns every customer Guest ID number tied to their credit card to gather info about every Target purchase ever.
- The products that the woman bought were vitamin supplements, large quantities of lotion, and hand-sanitizers.
- Market research is the term that Target used as the computer system.
- After they were able to predict a woman pregnant they start sending coupons to the woman relating to babies.
- This upset some customers because the father of the woman did not expect his teenage daughter to be pregnant and it made it seem like Target had the wrong intentions. They didn't even tell anyone they were pregnant and it made them feel stalked and it was a little creepy.
- Target fixed the problem by they updated their data to customer-selected products that were randomly selected.
- I think what Target is doing is a little bit of both, its good business and its a little intrusive at the same time. Instead of predicting what they're going to buy in the future they should focus on selling their customers their best-selling products.