Homework activity- 8 characteristics
1. Story relates to the brand and makes connections to consumers.
2. Commercial joins culture.
3. Specific to target market, but relates to the masses.
4. Brand is accurately featured.
5. Story is unique and creative.
6. Balances humor with message.
7. Includes contact info.
8. Includes consumer generated marketing.
I chose, story relates to the brand and makes connections to the consumer, as my my most important characteristic because every commercial is directed towards the consumer. Commercials are made so that the consumer has a reason to buy the product. Portraying the consumer using the product is the best way to gain the consumers attention.
2. Commercial joins culture.
3. Specific to target market, but relates to the masses.
4. Brand is accurately featured.
5. Story is unique and creative.
6. Balances humor with message.
7. Includes contact info.
8. Includes consumer generated marketing.
I chose, story relates to the brand and makes connections to the consumer, as my my most important characteristic because every commercial is directed towards the consumer. Commercials are made so that the consumer has a reason to buy the product. Portraying the consumer using the product is the best way to gain the consumers attention.