Growth Share Matrix: Coca-Cola Products
Swot Analysis: Coca-Cola
Strength- internal capabilities that may help a company reach its objectives.
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Weaknesses- internal limitations that may interfere with a company's ability to achieve its objectives
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Opportunities- external factors that the company may be able to exploit its advantage.
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Threats- current and emerging external factors that may challenge the company's performance
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Questions on page 37
Discussing the Issues
1. The definition of strategic planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities. The four steps are defining the company mission, setting company objectives and goals, designing the business portfolio, planning marketing and other functional strategies. It supports it with more detailed plans for specific marketing opportunities.
2. The Boston Consulting Group's approach to portfolio analysis and the problems with it were they classified all their SBU's according to the growth share matrix. The problem was that it can be difficult to put each of the SBU's in each category.
3. The first strategy of the Product/Market Expansion Grid is market penetration, it makes higher sales without having to change the product. Market Development makes higher sales but it considers other target marketing groups to serve. Product Development offers new products to customers, trying to make better sales. Diversification is the most different because it uses a whole different business outside of the current products being sold.
4. Market Segmentation- dividing a market into distinct groups of buyers who have distinct needs, characteristics, or behavior and who might require separate products or marketing programs. Targeting is selecting your most valuable customers and satisfying them. Differentiation is actually differentiating the market offering to create superior customer value. Positioning is arranging for a product to occupy a clear, distinctive, and desirable relative to competing products in the minds of target consumers.
5. The 4 P's are price, product, place, and promotion. Price is the amount of money required for a person to get the thing they want. Product is the the gods/ services being provided to the customer. Place is is the location/ activities that the producers will provide to make their product available. Promotion is the activities done to give them to the buyers.
6. The return on market investment is the net return of a market investment divided by the cost of the investment. This is difficult to measure because of things like advertising.
Application Questions
1. SWOT analysis stands for: (S) strengths, (W) weaknesses, (O) opportunities, and (T) threats. The SWOT analysis for Wells Fargo is,
Strengths- strong credit rating, diverse products, solid balance sheet
Weaknesses- bad mortgages, too many diverse products (no main focus), low debit card market share
Opportunities- international expansion, cross selling opportunities, reduced competition
Threats- credit market crisis, sharp rise in interest rates, accused by federal government
2.
1. The definition of strategic planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities. The four steps are defining the company mission, setting company objectives and goals, designing the business portfolio, planning marketing and other functional strategies. It supports it with more detailed plans for specific marketing opportunities.
2. The Boston Consulting Group's approach to portfolio analysis and the problems with it were they classified all their SBU's according to the growth share matrix. The problem was that it can be difficult to put each of the SBU's in each category.
3. The first strategy of the Product/Market Expansion Grid is market penetration, it makes higher sales without having to change the product. Market Development makes higher sales but it considers other target marketing groups to serve. Product Development offers new products to customers, trying to make better sales. Diversification is the most different because it uses a whole different business outside of the current products being sold.
4. Market Segmentation- dividing a market into distinct groups of buyers who have distinct needs, characteristics, or behavior and who might require separate products or marketing programs. Targeting is selecting your most valuable customers and satisfying them. Differentiation is actually differentiating the market offering to create superior customer value. Positioning is arranging for a product to occupy a clear, distinctive, and desirable relative to competing products in the minds of target consumers.
5. The 4 P's are price, product, place, and promotion. Price is the amount of money required for a person to get the thing they want. Product is the the gods/ services being provided to the customer. Place is is the location/ activities that the producers will provide to make their product available. Promotion is the activities done to give them to the buyers.
6. The return on market investment is the net return of a market investment divided by the cost of the investment. This is difficult to measure because of things like advertising.
Application Questions
1. SWOT analysis stands for: (S) strengths, (W) weaknesses, (O) opportunities, and (T) threats. The SWOT analysis for Wells Fargo is,
Strengths- strong credit rating, diverse products, solid balance sheet
Weaknesses- bad mortgages, too many diverse products (no main focus), low debit card market share
Opportunities- international expansion, cross selling opportunities, reduced competition
Threats- credit market crisis, sharp rise in interest rates, accused by federal government
2.