Generations
Notes
Baby Boomers- (1945-1965)
- Divided into "Hippies" and "Yuppies, they were raised by the "Builders"
Generation X- (1960-1983)
- Known as the "Latchkey Kids", they were raised by the early Baby Boomers.
Generation Y- (1980-2000)
- Known as the "Millennial Generation", they were raised by the late baby boomers
Generation Z- people from the mid- 1990's to 2010. Also known as Digital Natives. (1995- 2010)
- People from the mid- 1990's to 2010. Also known as Digital Natives.Well networked, more 'virtually' present, and more tolerant of diversity.
- Comfortable with and even dependent on technology.
- Materially satisfied, yet financially conservative.
- Well educated, informed, and environmentally conscious
- More connected with their parents than prior generations.
Z1-
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Z2-
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Generation Alpha- (2010-2025)
- AKA "Google Kids"
- First true 21st generation
- likely to be better educated and more materialistic
- May never know of certain products (cassettes and VHS disks)
Each generation is factored by economic and political instability and technology changes.
Generation Project
Baby Boomers (1945-1965)
Economic Instability |
Political Instability |
Technology Change |
Age Today: 49-69 |
End of Great Depression- 1941Korean War-1951$12 billion tax cut- 1964 |
Brown VS Board- 1954Vietnam War- 1964Equal rights for everyone-1945 |
Oral contraceptive-1960Ford began making more cars- 1950Atomically generated power introduced- 1955 |
Bengay- relieves painDenture cleaning productRetirement homes |
Generation X (1960-1983)
Economic Instability |
Political Instability |
Technology Change |
Age Today: 31-54 |
Medicare and Medicaid created-1965Inflation is forcefully halted- 1971Raise in oil prices- 1972-73 |
MLK's "I have a dream" speech- 1963Malcolm X assassinated- 1965 MLK assassinated- 1968 |
First video game console- 1967First computer mouse- 1964First computerized encyclopedia- 1964 |
Buying carsBuying housesHaving children |
Generation Y (1980-2000)
Economic Instability |
Political Instability |
Technology Change |
Age Today:14-34 |
Inflation raises to 13.5%- 1980Huge stock market plunge- 1987NAFTA removes trade barriers- 1994 |
John Lennon assassinated- 1980US Embassy in Beirut bombed- 1983US bombs Libya- 1986 |
Personal computers introduced- 1981First 3-D video games- 1987Digital answering machine created- 1991 |
Shopping at SephoraBuying laptops for school/ workBuying/ using Iphones |
Generation Z (1995-2010)
Economic Instability |
Political Instability |
Technology Change |
Age Today: 4-19 |
Bush makes 3rd largest tax cut-2001Great Recession-2007Debt raises to $11 trillion- 2009 |
George Bush re-elected- 2001First woman to run in election- 2008First African American president- 2008 |
DVR created- 2003Nintendo Gamecube- 2001Facebook- 2004 |
ToysUsing IpadsPillow pets |