ExpectationsiHome- I expected it to just play music
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DisappointsThe music may have not come out clearly.
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Meets ExpectationsIt played music normally
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Exceeds ExpectationsIt charged my phone and acted as an alarm clock.
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Garnier Frutics hair gel- i expected it to de-frizz my hair.
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It could have made my hair frizzier
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It does exactly that and I use it all the time.
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It could have made my hair look exceptionally pretty.
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Teaneck Sushi- I expected their taro bubble tea to taste good
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It was so gross.
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It could have tasted good.
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It could have come in a fancy cup.
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Basic or Full Partnership Relationship
All I do is go in, find clothes, and pay for them. I do not speak to the owner or anyone in the store on a personal level.
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I speak to my phone carriers service people very often and question them about the services and upgrades I should be getting.
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Products that are a part of my personal identity, values, and morals
Why do marketers want me to personally identify their products/services
Marketers may want me to personally identify with their products/ services because the more people that promote them, the more business they will get. If my friends have a certain phone I will also want it and that is promoting them.
Defining customer relationships
Butterflies- someone who comes rarely but spends a good amount of money.
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True Friends- someone who comes often and spends a good amount of money.
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Strangers- someone who spends the least money and comes rarely.
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Barnacles- someone who comes often but spends a little money only.
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