- Procter & Gamble has sales of 79 billion dollars in revenue and employs 120,000 people around the world.
- Procter & Gamble started off selling candles and soap.
- Ivory soap was the first flagship brand really launched Proctor & Gamble and put the company in the eyes of American consumers.
- Procter & Gamble utilizes the product concept because they are always working on making their product better, otherwise the competitor will take over the market.
- 1890 was when P&G decided to go public.
- P&G values market research so much that they spend $2 billion dollars a year on it. They started off by hiring female college student to go to households and observe women using the products.
- Soap Operas came from, soap companies would advertise the most during the Great Depression where people listened to the radio as their only source of entertainment.
- "Product X" was Tide, they put massive research into the product. They put 3 boxes of free tide into every washing machine bought.
- Procter & Gamble currently has over 300 household products.
- In 1991 P&G had to change the logo because people accused them of worshiping the devil.
- Procter & Gamble's number one product is Pampers.