- People born between the years 1995 and 2010 are considered a part of Generation Z.
- People born in Z1= 2000-2005 and Z2= 2005-2010
- Three behavioral traits:
- Dependent on technology- where as people of the generations before barely knew technology people of this generation cannot leave their homes without it
- tolerant to diverse cultures- This is because our country itself has become more globally connected with the world and now it is easier than ever to access people and culture. It is easier to travel to new places and speak to new people.
- Lacking a sense of privacy- because of social networking every moment of peoples' lives are all over the internet.
- As a marketer I would sell and promote things that attract people of that age group. I wouldn't market certain things to people of certain ages. Being a marketer means knowing exactly what people are looking for. People are looking for the best ways to save money and giving them deals would certainly help. Market towards the younger age group because they are the ones on the internet the most now.
- Gen Z is similar to their parents Gen X because they relate on a more personal level. There wasn't much communication with children of the Gen X with their parents, the Baby Boomers. They are both introduced to new technology and experienced similar political instability.